Krasnodar
9 Stroiteley St., Office 12
Simferopol
3 Rostovskaya St.
- Admin panel on 1C-Bitrix, where even adding an article turned into a quest
- A strict link to St. Petersburg, although the clinic worked all over Russia, and moreover, with patients from all over the world
- 27% of the pages in the Yandex index had 404 errors.
Medical Center: Neurology and Rehabilitation
+38% traffic growth (G)
Completely change the CMS, redesign the structure and at the same time not collapse positions on highly competitive queries like "neurological rehabilitation".
What have we done
Preparation: SEO insurance before moving
We have compiled a "treasure map": We uploaded all the URLs with traffic and carefully analyzed the behavioral factors.
We developed custom 301 redirects for 1,200+ pages — we didn't just transfer links, but compared the semantic core.
We packed E-A-T (expertise, credibility, trust) into a new design: we added the correct markup of blocks with doctors' certificates, and redesigned the output of documents to the website.
Transfer: jewelry work
Flexibly customize meta tags for each region
Upload 20+ types of medical documents without dancing with a tambourine
We rolled out the site on the test domain to set up 301 redirects before transferring to the combat domain and compare the availability and layout of the pages.
After the move: spot edits
We found out that Yandex had incorrectly recalculated the region. We urgently added micro—markup indicating the coverage area.
The loading of images was accelerated (compressed without loss of quality — the doctors were against the "blurred" results).
We implemented the remaining redirects from URLs with parameters - people used them to get to the site from other channels.
We analyzed the code again and closed some elements from indexing.
result
Site positions
Website Conversions
What worked:
Technical perfection: not a single broken link after the move.
Content strategy: Instead of dry descriptions of services, there are rehabilitation stories with comments from neurologists.
P.S. The main lesson is that even in medicine, where every request is pain and fear of people, you can achieve growth if you speak in the language of trust, not sales.
OUR Cases
Even if you don't work with us, you will still have a list ready to improve the site.