Krasnodar
9 Stroiteley St., Office 12
Simferopol
3 Rostovskaya St.
- Client: An official representative of premium brands of paints, wallpapers and decorative coatings.
- Geotargeting: Moscow and the regions of the Russian Federation.
- Features: Highly competitive niche, audience — designers, architects, owners of premium real estate.
- Geotargeting: Moscow and the regions of the Russian Federation.
- Features: Highly competitive niche, audience — designers, architects, owners of premium real estate.
Region: all of Russia.
Representative of premium brands of finishing materials
Description:
4
+373
TOP 10 queries
months
Promotion period
50
Monthly visitors
200
Monthly visitors
300% traffic growth
conversion rate growth
conversion rate growth
The SEO Promotion case
Initial data:
- Low visibility in search results.
- Organic traffic: ~50 sessions
- Poor conversion: Users couldn't find the right products due to difficult navigation.
- Slow page loading (especially on mobile devices).
- Low visibility in search results.
- Organic traffic: ~50 sessions
- Poor conversion: Users couldn't find the right products due to difficult navigation.
- Slow page loading (especially on mobile devices).
The work carried out
Technical optimization
We have accelerated website loading, fixed indexing errors, and improved mobile adaptation.
Deep work with content
We have redesigned meta tags and texts, added LSI phrases, and increased the relevance of key queries.
Usability optimization
Improved navigation, added FAQ and structured data to increase clickability in search results.
Internal linking
We distributed the link weight correctly, linking important pages together.
Dealing with behavioral factors
Improved engagement: added interactive elements, optimized the user's path, and reduced the bounce rate.
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result
Search traffic
Website Conversions
Site positions
Our work
What worked:
- The emphasis on technical optimization and download speed has led to rapid growth in positions.
- LSI content has attracted a target audience with a high average receipt.
- Improved usability has increased conversion even without increasing the advertising budget.
What to improve:
- Expand the semantic core for regional queries.
- Launch local SEO (Google My Business, reviews).
What worked:
- The emphasis on technical optimization and download speed has led to rapid growth in positions.
- LSI content has attracted a target audience with a high average receipt.
- Improved usability has increased conversion even without increasing the advertising budget.
What to improve:
- Expand the semantic core for regional queries.
- Launch local SEO (Google My Business, reviews).
OUR Cases
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