Rental of bicycles, electric scooters, scooters Dubai (UAE), Russia
Traffic increase by 3 times
Cooperation period: December 2021 – September 2023
Promotion region: Dubai (UAE), Russia
Subject: rental of bicycles, electric scooters, scooters
Engine: Bitrix
The site was optimized with the following data
1. The structure consists of three pages, which is why the coverage of the semantic core is very narrow.
2. Lack of mobile adaptation.
3. The absence of a reference.
4. There are many errors in the code related to the output of pop-ups, ordering transport, registration.
5. There is a lot of competition with websites that, in addition to renting, also sell bicycles.
1. Boarding facilities have been created for different types of leases.
2. By creating rental pages isolated from each other and linking with articles, the site began to fully cover the relevance of keys and LSI words and at the same time
3. A section of articles with the main attractions of the UAE has been introduced, divided by geography. Due to this, an additional conversion path has been created.
4. A mobile adaptation has been created, which is constantly being improved in connection with the introduction of new transport rental functions.
5. A thorough competitive reference analysis has been carried out, and trust sites have been selected to increase the reference.
6. The programmer's careful work on optimizing the site code, additional rental options have been configured, listing folding has been implemented, and the display of end-to-end elements has been optimized.
Over time, it was decided to reach the Russian-speaking audience in Dubai and other UAE cities where the customer delivered, as well as tourists from Russia who are just planning a trip.
In this regard, the Russian version of the site has been implemented, which is appropriately adapted to Russian-speaking regions.
When optimizing the Russian version of the site, we faced a big problem with spam in the listing.
In the year from June 2022 to June 2023 (in November-December, there was an increase in the pages of articles, rental of various types of transport and the Russian version of the site), traffic increased 3-fold, and the number of clicks increased 4-fold.
As a result of the work carried out, the decline in demand during the off-season period is almost invisible at Google and visually contrasts only at Yandex.