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OUR Cases

case

Rental of bicycles, electric scooters, scooters Dubai (UAE), Russia
Traffic increase by 3 times

About the project
Cooperation period: December 2021 – September 2023
Promotion region: Dubai (UAE), Russia
Subject: rental of bicycles, electric scooters, scooters
Engine: Bitrix
The site was optimized with the following data
1. The structure consists of three pages, which is why the coverage of the semantic core is very narrow.
2. Lack of mobile adaptation.
3. The absence of a reference.
4. There are many errors in the code related to the output of pop-ups, ordering transport, registration.
5. There is a lot of competition with websites that, in addition to renting, also sell bicycles.
Decision
1. Boarding facilities have been created for different types of leases.
2. By creating rental pages isolated from each other and linking with articles, the site began to fully cover the relevance of keys and LSI words and at the same time
3. A section of articles with the main attractions of the UAE has been introduced, divided by geography. Due to this, an additional conversion path has been created.
4. A mobile adaptation has been created, which is constantly being improved in connection with the introduction of new transport rental functions.
5. A thorough competitive reference analysis has been carried out, and trust sites have been selected to increase the reference.
6. The programmer's careful work on optimizing the site code, additional rental options have been configured, listing folding has been implemented, and the display of end-to-end elements has been optimized.

Over time, it was decided to reach the Russian-speaking audience in Dubai and other UAE cities where the customer delivered, as well as tourists from Russia who are just planning a trip.
In this regard, the Russian version of the site has been implemented, which is appropriately adapted to Russian-speaking regions.
When optimizing the Russian version of the site, we faced a big problem with spam in the listing.
In the year from June 2022 to June 2023 (in November-December, there was an increase in the pages of articles, rental of various types of transport and the Russian version of the site), traffic increased 3-fold, and the number of clicks increased 4-fold.

As a result of the work carried out, the decline in demand during the off-season period is almost invisible at Google and visually contrasts only at Yandex.
case2

Language schools
increased CTR and average position

About the project
The period of cooperation: May – September 2023
Promotion region: Bern, Switzerland
Subject: language school
Engine: Wordpress
The site was optimized with the following data
1. A lot of pages with get parameters.
2. Intermittent application forms and a filter, which is the main navigation element on the site.
3. Lack of analytics.
4. A number of technical errors.
Decision
1. A site map has been created for a structure with a large number of courses not displayed in the menu by language levels.
2. Careful work has been carried out to optimize the operation of the code and correctly generate the urls for the application forms corresponding to the landing language levels.
3. Broken links have been eliminated and the formation of dynamic urls that form broken paths for course images in the English and French versions of the site has been fixed.
4. Pages with meta parameters are pointwise closed from indexing due to the fact that many functional links (for example, links to application forms with certain language courses) break the site when closed from indexing.
5. Working on snippet extensions for different types of pages.

In 4 months of working with the site, the CTR and average position have been increased.