Krasnodar
9 Stroiteley St., Office 12
Simferopol
3 Rostovskaya St.
The goal of the project is to optimize the website, achieve growth in Google positions, and break away from competitors.
The problem: the positions in Yandex are higher than in Google, most of the audience is not covered; traffic from Yandex. Direct and SEO has a weak conversion rate to the application.
The problem: the positions in Yandex are higher than in Google, most of the audience is not covered; traffic from Yandex. Direct and SEO has a weak conversion rate to the application.
Region: Krasnodar Territory, Sochi. The promotion period is 2 months.
145
flower and gift delivery
Description:
Request to the TOP 10
823
Request to the TOP 10
988
Monthly visitors
4500
Monthly visitors
X4 Traffic growth
x6 conversion rate
x6 conversion rate
SEO Promotion Case Study
more than 300 orders per month
What was the strategy
A successful case in a short time is always a targeted set of measures that give quick results.
Analysis
A quick analysis to identify site problems. Finding out the reasons for the deplorable situation
Technical specification
We collect technical specifications for the programmer and content manager to resolve the identified problems.
Website Health Optimization
We are putting the website in good technical condition, improving the download speed, and working with the functionality
Indexation
We solve problems with the detection, scanning and indexing of website pages
Working with relevance and content
We are adding content that our target audience lacks. Creating new pages
Link strategy
We are starting a link promotion to improve our positions in Google
Commercial factors and usability
We are implementing user-friendly feedback forms and attention-grabbing elements on the site to turn traffic into conversions.
result
Search traffic
Website Conversions
Site positions
Our work
How did you achieve the project result?
The key to successful promotion is a well-written and timely implemented work plan. Our works included:
How did you achieve the project result?
The key to successful promotion is a well-written and timely implemented work plan. Our works included:
- Niche and keyword analysis
- On-Page optimization of all pages
- Correction of all technical errors
- The analysis of titles for the presence of keys, toponyms, and commercial additives was carried out.
- Working with the mobile version of the website
- Improved download performance and speed
- Work on linking
- Working on relevance
- Collecting the semantic core(s), arranging queries by structure
- Preparing a new structure and optimizing the menu
- Website usability analysis and implementation of recommendations
- Dealing with commercial factors and their implementation
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