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case

About the project

The period of cooperation: May – September 2023
Promotion region: Bern, Switzerland
Subject: language school
Engine: Wordpress

The website came to the promotion with the following data

1. A lot of pages with get parameters.
2. Intermittent application forms and a filter, which is the main navigation element on the site.
3. Lack of analytics.
4. A number of technical errors.

Decision

1. A site map has been created for a structure with a large number of courses not displayed in the menu by language levels.
2. Careful work has been carried out to optimize the operation of the code and correctly generate the urls for the application forms corresponding to the landing language levels.
3. Broken links have been eliminated and the formation of dynamic urls that form broken paths for course images in the English and French versions of the site has been fixed.
4. Pages with meta parameters are pointwise closed from indexing due to the fact that many functional links (for example, links to application forms with certain language courses) break the site when closed from indexing.
5. Working on snippet extensions for different types of pages.

In 4 months of working with the site, the CTR and average position have been increased.