Krasnodar
9 Stroiteley St., Office 12
Simferopol
3 Rostovskaya St.
- Client: Unidom hypermarket chain (part of the Spetstorg Group of Companies).
- Niche: Household goods and household goods.
- Geotargeting: Russia.
- The main task is to increase the site's visibility in search, increase traffic and conversions.
- Niche: Household goods and household goods.
- Geotargeting: Russia.
- The main task is to increase the site's visibility in search, increase traffic and conversions.
Region: all of Russia.
Hypermarket chain
Description:
4
63%
conversion rate growth
months
Promotion period
1000
Monthly visitors
2250
Monthly visitors
120% traffic growth
The SEO Promotion case
Initial data:
- Low organic traffic (~1000 sessions/month).
- Problems with the technical condition of the site (indexing errors, slow loading).
- Unoptimized structure and content.
- Lack of a clear promotion strategy in highly competitive conditions.
- Low organic traffic (~1000 sessions/month).
- Problems with the technical condition of the site (indexing errors, slow loading).
- Unoptimized structure and content.
- Lack of a clear promotion strategy in highly competitive conditions.
The work carried out
In-depth analysis and research
- We conducted an analysis of the competitors, examining their strengths and weaknesses.
- We performed a technical audit of the site, revealing errors that slow down indexing and ranking.
- We analyzed the link profiles of competitors to determine the best sources for link building.
- We assembled and clustered the semantic core, covering all the key queries of the target audience.
Technical optimization
- Improved page loading speed (fixed "heavy" elements, configured caching).
- We have optimized the site structure for better navigation and page weight distribution.
- Fixed indexing errors (broken links, duplicates, micro-markup).
- We have configured adaptivity for mobile devices.
Optimization of content and structure
- Redesigned meta tags (Title, Description) for high-frequency and medium-frequency queries.
- We improved the texts on the pages by adding LSI phrases and increasing their relevance.
- We have implemented a hybrid website structure, combining commercial and information sections.
- Added FAQ blocks, comparison tables, and other elements to enhance SEO potential.
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result
Search traffic
Website Conversions
Our work
What worked: An integrated approach (technology + content + usability).
Key success factors:
- Speed and mobile version optimization.
- Work with semantics and relevance.
- Gradual build-up of the reference mass.
What to improve:
- Expansion to new product categories.
- Strengthening link building (high-quality donors).
What worked: An integrated approach (technology + content + usability).
Key success factors:
- Speed and mobile version optimization.
- Work with semantics and relevance.
- Gradual build-up of the reference mass.
What to improve:
- Expansion to new product categories.
- Strengthening link building (high-quality donors).
OUR Cases
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