SEO Promotion Case Study: Online game license store
The online game solutions store offers professional products for top online games, providing players with competitive advantages. The large catalog is regularly updated with relevant products in accordance with the latest game updates and trends. The project combines a narrow specialization in gaming needs with a wide range of products, which ensures stable growth in targeted traffic and sales.
Audit and correction of critical indexing errors (duplicates, broken links, 4xx/5xx errors). Optimization of page loading speed (image compression, caching, code minification). Improving mobile adaptability. Setting up a valid file robots.txt and site maps (sitemap.xml ). Implementation and validation of structured data (Schema.org ) for goods.Indexing control.
Optimization of content and structure
Detailed optimization of meta tags (Title, Description, H1-H3), headings, URLs on all key pages. Content unification: Deep processing and unification of product descriptions and categories to overcome search engine filters. Text optimization: Writing and optimizing selling, informative texts for targeted queries (including LSI keys). Blog/ Knowledge Base development: Regular publication of a large volume of unique articles (guides, reviews, game news) to attract information traffic and strengthen expert status. Analysis and improvement of the site structure: Creation of a logical hierarchy of categories/subcategories, improvement of internal linking.
Competitor Analysis
Constant monitoring of niche leaders' strategies. Analysis of their semantic core, content strategy, and link profile. Identify strengths and weaknesses to develop competitive advantages.
International expansion
Technical implementation: High-quality multilingual settings (hreflang, separate URLs or subdomain/folder). Full-fledged localization: Not just translation, but adaptation of content (product descriptions, articles, meta tags) to an international audience and international search queries. Goal setting: Purposeful capture of global market share.
SEO optimization has increased the number of targeted clicks on the application submission form by 80%, which has significantly increased the level of interaction with the audience.
Messengers:
Work on improving the site's position in search engines has led to an increase in instant messengers by more than 2.5 times, activating communication with customers and increasing conversions.
Search traffic
Traffic growth: more than 2 times
After conducting comprehensive SEO optimization for several months, we have seen a significant increase in organic traffic from search engines. The increase was especially noticeable in the period from May 2024 to June 2025, when the number of clicks from Yandex and Google more than doubled.
Site positions
Statistics on Google positions:
Significant growth of queries in the TOP 3 and TOP 10 search results. + 55 requests in the TOP 3 (there was 1) + 360 requests in the TOP 10 (there were 12)
Google Search Queries:
Improved ranking by key competitive phrases.
Our work
As part of the annual SEO support, the fullest possible range of work was implemented for a new website in a highly competitive niche. Emphasis on technical perfection, deep content optimization, a unique and strategic expansion of the English-language market has created a strong Foundation for sustainable growth organic visibility and traffic from the two major search engines (Yahoo and Google) and also opened up significant potential to attract an international audience.
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