Yerevan, Baghramyan Street, 41
SEO campaign started: 15 November 2025
Website launched: 14 January 2026
Catalogue: Approximately 36 products across 10 categories
The project domain cannot be disclosed due to confidentiality requirements.
Online Greenhouse Store in Poland
THE STARTING POINT
The project required more than adding keywords to an existing website. We needed to design the catalogue structure, distribute search queries between pages, prepare the technical SEO requirements, develop the content, and ensure that the website was ready for indexing immediately after launch.
The product range included various types of structures, from compact terrace and balcony greenhouses to large agricultural models. Delivery and installation were available throughout Poland.
THE OBJECTIVE
- design the catalogue structure based on actual search demand in Poland;
- cover searches related to greenhouse types, shapes, applications, and individual models;
- develop a convenient online price calculation system;
- prepare the website for crawling and indexing before launch;
- generate the first organic visits and orders;
- launch the website before the active greenhouse sales season.
The timing was particularly important. Launching an unprepared website in spring would have meant spending the peak sales period waiting for pages to be indexed and correcting structural problems that should have been addressed during development.
WHAT WE DID
Created a Search-Driven Catalogue Structure
Before development began, we collected and clustered Polish-language search queries related to greenhouses.
Based on this research, we created approximately 10 product categories and distributed the search queries between:
- greenhouse type pages;
- product categories;
- individual product pages;
- model-specific landing pages.
The semantic structure covered several types of queries:
- general queries;
- product-related queries;
- shape-related queries;
- application-related queries;
- model-specific queries;
- commercial queries.
Instead of trying to rank one general catalogue page for every possible search term, we assigned separate groups of queries to the pages that best matched the user’s intent.
This helped prevent competition between categories and individual product models while improving page relevance for both customers and Google.
Customers could select:
- greenhouse dimensions;
- polycarbonate thickness;
- available equipment packages;
- additional options and accessories.
The total price was recalculated automatically whenever the selected configuration changed.
As a result, each product page became more than a standard model description. It allowed customers to choose a suitable configuration, understand the final cost, and proceed to placing an order without a lengthy exchange of messages with a sales manager.
Developed Relevant Commercial and SEO Content
We prepared content requirements for both category and product pages.
The work included:
- title tags and meta descriptions;
- page headings;
- content block structures;
- model and specification descriptions;
- greenhouse selection recommendations;
- frequently asked questions;
- internal linking between related categories and products.
The content was developed separately for different page types.
Category pages focused on broader greenhouse types and customer needs, while product pages targeted specific models, dimensions, materials, and configurations.
This approach allowed the website to cover a wider range of searches without creating duplicate or competing pages.
- clean and consistent URL structures;
- robots.txt and sitemap.xml configuration;
- canonical tags;
- duplicate page handling;
- technical and service page indexing;
- page loading speed;
- mobile usability;
- breadcrumb navigation;
- metadata templates;
- product price and specification display;
- internal linking.
- Product;
- Offer;
- BreadcrumbList;
- ItemList;
- Organization;
- FAQPage.
Strengthened Local Visibility in Poland
After launch, the company was added to relevant Polish business directories and local platforms.
This helped:
- create the first external company mentions;
- confirm the website’s connection to the Polish market;
- strengthen regional relevance;
- establish consistent company information across external sources.
For a new domain, these initial local signals helped search engines connect the website with a real business operating throughout Poland.
Results
The new domain entered Google search results before the active phase of seasonal demand. This meant that the website did not spend the spring waiting to be indexed or undergoing urgent structural reconstruction while potential customers were already searching for greenhouses.
The website entered the season with searchable categories, indexed product pages, and a working purchasing process.
WHY THE STRATEGY WORKED
WHY THE STRATEGY WORKED
SEO was integrated into the project before the website was launched.
The catalogue structure was based on actual Polish search demand rather than assumptions about how customers might search for greenhouses.
Categories, greenhouse types, and individual models each received their own groups of target queries. This prevented pages from competing with one another and allowed Google to identify the purpose of each section more clearly.
The technical requirements were also implemented during development. As a result, the website was launched with:
- a logical catalogue hierarchy;
- clean URLs;
- indexable category and product pages;
- completed metadata;
- internal linking;
- structured data;
- mobile-friendly templates;
- correctly displayed prices and specifications.
Customers could independently select the required greenhouse size, polycarbonate thickness, and equipment package, calculate the total price, and proceed to an order without waiting for a manager to prepare an individual quotation.
The strategy worked because search visibility and customer convenience were developed as parts of the same system rather than as separate tasks.
FINAL OUTCOME
The project received:
- a catalogue structure based on Polish search demand;
- approximately 10 optimised product categories;
- around 36 product pages;
- an online product configurator;
- commercial and SEO content for different page types;
- a complete technical SEO foundation;
- initial visibility for general, commercial, and model-specific queries;
- approximately 30 orders from organic search.
The project demonstrated that integrating SEO into the website design and development process can significantly reduce the time required to enter search results.
It also helps businesses avoid expensive structural changes after launch and makes it possible to begin generating organic traffic and orders within the first months of operation.
The main lesson is straightforward: SEO should begin before the website is published, not after the development team has finished building a structure that search engines and customers are somehow expected to understand.
OUR CASES
Even if you don't work with us, you will still have a list ready to improve the site.