Yerevan, Baghramyan Street, 41
a Car Detailing Centre
in Serbia
The client approached us before the new website had been launched. A design had already been prepared in Figma, while a third-party development team was responsible for building the website.
We joined the project approximately halfway through development, when part of the website structure and functionality had already been implemented.
During the two months leading
up to the planned launch, we:
Unfortunately, after the launch, it became clear that a significant part of the recommendations had not been implemented.
Once the third-party development contract had been completed, we discovered that the test version of the website had effectively been moved to the live domain without sufficient technical preparation.
The launched website still contained:
-
Placeholder and non-functional links -
Incorrectly configured page templates -
Technical errors and unfinished functionality -
Indexing issues -
Incomplete metadata and content sections -
Improperly configured analytics
What We Did
Rebuilt the Technical Foundation
Our developers carried out a new technical audit and corrected the issues left after the original release.
The work included:
- fixing internal links and technical placeholders;
- configuring clean and consistent URLs;
- removing duplicate pages;
- improving metadata templates;
- configuring robots.txt and sitemap.xml;
- checking canonical tags and server response codes;
- improving mobile usability and page speed;
- preparing pages for proper crawling and indexing;
- implementing the required structured data markup.
This gave us a technically stable platform that could support further SEO development rather than restrict it.
Search queries were distributed across:
- individual service pages;
- comprehensive detailing packages;
- exterior and interior care pages;
- vehicle protection services;
- local commercial landing pages;
- informational content.
Instead of attempting to rank one overloaded services page for every possible query, we created dedicated landing pages for specific customer needs.
This improved relevance for both users and search engines.
Developed Commercial and SEO Content
Our involvement went beyond producing standard SEO copy. We helped create the website’s core content and commercial messaging.
We prepared and improved:
- service descriptions;
- company information;
- the team page;
- contact details;
- the location map and directions;
- key commercial benefits;
- frequently asked questions;
- booking calls to action;
- trust-building sections;
- internal linking between relevant pages.
The website needed to do more than rank in Google. It also had to clearly explain what the detailing centre offered, why customers should trust it, and how they could book a service.
In practice, accurate contact information, a working map, and clear booking options are often more valuable than another generic paragraph about a “personalised approach”.
- Google Search Console;
- Google Analytics;
- key events and conversion actions;
- clicks on contact details;
- indexing and search query monitoring.
This allowed us to track not only traffic growth but also how visitors interacted with the website.
Strengthened Local Search Visibility
For a local business in Serbia, organic visibility depends not only on the website itself but also on the company’s presence in regional search results.
We:
- created and configured the company’s Google Business Profile;
- integrated profile information into the website;
- added the correct address, contact details, opening hours, and directions;
- listed the company in relevant Serbian business directories;
- arranged local brand mentions;
- worked with industry forums and regional platforms;
- ensured consistent business information across all online sources.
This helped connect the website with the company’s real-world location and strengthened its relevance for local searches.
Results
According to Google Search Console, during the SEO campaign the website achieved:
The most noticeable growth started in January 2026, when Google indexed the new and improved service landing pages.
By summer, the website was consistently receiving organic traffic from Google, while its average search position had stabilised on the first page of results.
Over the course of the project, the website progressed from an unfinished and technically unstable release to a fully functional local business resource with stable organic traffic and an average Google position of 7.
WHY THE STRATEGY WORKED
It came from managing the project as a complete digital ecosystem.
The strategy included:
- rebuilding the technical foundation;
- creating a structure based on real search demand;
- developing dedicated service landing pages;
- producing commercial and informational content;
- configuring analytics;
- setting up the Google Business Profile;
- building local mentions and links;
- aligning the company’s online information with its physical location and operations.
The project also demonstrated an important point: having a website online does not necessarily mean that it is ready for SEO.
In some cases, it is more efficient to stop, correct the foundation, and rebuild key elements than to spend months trying to optimise an unfinished test version that was moved to the live domain too early.
We joined the project during the development stage. After an unsuccessful initial launch, we effectively prepared the website for release and SEO growth from the ground up.
As a result, the car detailing centre received:
- a technically stable website;
- a search-driven structure tailored to the Serbian market;
- complete and relevant service pages;
- properly configured analytics;
- a strong local search presence;
- an average Google position of 7;
- more than 2,200 organic clicks.
The main lesson from this project is simple: SEO should oversee not only content and keywords but also the actual technical implementation of the website.
Otherwise, even a well-prepared technical specification risks becoming a document that everyone approved but nobody implemented.
Even if you don't work with us, you will still have a list ready to improve the site.