Krasnodar
9 Stroiteley St., Office 12
Simferopol
3 Rostovskaya St.
The strategy was immediately built for Google, where high-quality relevance and structure give a predictable result.At the start, there was a small website with four sections: air, railway, sea and customs. There were no destination/country pages, so we didn't cover the real demand.
Hypothesis: to collect the maximum low-frequency demand through the "country × destination" structure and remove all technical/commercial barriers to conversion.
Hypothesis: to collect the maximum low-frequency demand through the "country × destination" structure and remove all technical/commercial barriers to conversion.
Countries: China, UAE, India, Turkey
2 - fold
International air cargo transportation
Description:
increase in conversions
9
months promotion period
230
Monthly visitors
900
Monthly visitors
Google's conversion share: about 80%
The SEO Promotion case
What have we done
The semantics of
"down to the last crumb"
"down to the last crumb"
We assembled the basic core and expanded it several times, adding micro-frequency queries — even those that occur 2-3 times a year. We have separated clusters based on two different intentions: "Air transportation from <country>" and "Air transportation to <country>" are different user tasks and different sales. The semantics were supplemented with modifiers: urgency, type of cargo, documents, airports.
A structure that catches the intent
We have added landing pages for each country in two directions ("to" and "from"). We upgraded the main "Air Transportation" page: we made it a "hub" with clear navigation, routes and links deeper. We have set up internal linking: a menu by country, "similar routes", quick transitions to / from.
Relevant content without spam
The texts on all key pages were completely rewritten: deadlines, restrictions, typical scenarios (combined/general cargo, temperature conditions, dangerous goods, etc.) were explained. An FAQ block was added for each direction to close frequent questions without unnecessary clicks. We've removed spam, normalized headlines and meta tags, and cleaned up repetitive wording.
Commercial factors and UX
The menu has been redesigned: now the user sees the countries and immediately chooses the direction. The forms were reduced to key fields, quick contacts in messengers and a quiz form for preliminary calculations were added.Increased trust: blocks with documents and permits, geography, sample cases, contractual terms in simple language.
Technique and speed
We removed unnecessary code and "heavy" scripts, optimized images, and the site became noticeably faster. We've put indexing in order: we've got rid of duplicates, and we've cleaned up canonical addresses.
Tactics under Google
Focus on the relevance and behavioral logic of the pages: correct titles, clear H1, clear snippets with directions to/from.Budget and time go into the growth of Google organics, which is where the target audience is.
result
Website Conversions
Search traffic
Site positions
Our work
Why did it work?
In a niche where there are few "fat" queries, it is the long tail that decides. We shut down dozens of micro-intents and stopped competing head-on for 2-3 common phrases.
They have divorced "into the country" and "out of the country" — competing sites often mix these topics and cannibalize their own positions.
Barriers to conversion have been removed: simple forms, instant messengers, quizzes, and clear evidence of expertise.
Short withdrawal
When demand is limited, it's not the "volume" that wins, but the accuracy. We did not try to "outshoot" the market, but made the site a convenient funnel for the real demand of Google: country → direction → explanation → quick contact.
The result is a steady stream of targeted hits in a niche where one accurate hit is worth dozens of "cold" clicks.
Why did it work?
In a niche where there are few "fat" queries, it is the long tail that decides. We shut down dozens of micro-intents and stopped competing head-on for 2-3 common phrases.
They have divorced "into the country" and "out of the country" — competing sites often mix these topics and cannibalize their own positions.
Barriers to conversion have been removed: simple forms, instant messengers, quizzes, and clear evidence of expertise.
Short withdrawal
When demand is limited, it's not the "volume" that wins, but the accuracy. We did not try to "outshoot" the market, but made the site a convenient funnel for the real demand of Google: country → direction → explanation → quick contact.
The result is a steady stream of targeted hits in a niche where one accurate hit is worth dozens of "cold" clicks.
submit your application
Leave your contacts and we will call you back soon.
OUR Cases
and we will bring new customers to you.
Write to us
Do you already have a website, but you are not satisfied with its effectiveness?
Leave a request and our experts will audit it for improvements and improvements absolutely free of charge!
Even if you don't work with us, you will still have a list ready to improve the site.
Even if you don't work with us, you will still have a list ready to improve the site.