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SEO promotion case study: equipment for the chemical industry

The goal of the project is to attract more traffic from organic search results, increase the number of hits from the site, and stand out from competitors.

The problem: there are few requests and calls, the site does not bring new customers, it serves as the business card of the organization.

Region: all of Russia. The promotion period is 7 months.

73

production of chemical reagents

Description:

SEO promotion

Yandex

Google

Requests in the TOP 10

316

Requests in the TOP 10

115

Monthly visitors

1174

Monthly visitors

X10 traffic growth
x4 conversion growth

The SEO Promotion case

Promotion strategy

Analysis

We conduct a comprehensive comprehensive audit of the website. We study the features of the niche

Goals

We set measurable goals that need to be achieved over a specified period.

Website Health Optimization

We are putting the website in good technical condition, improving the download speed, and working with the functionality

Working with relevance and content

We are adding content that our target audience lacks. Creating new pages

Link strategy

We are starting a link promotion to improve our positions in Google

Commercial factors and usability

We are implementing user-friendly feedback forms and attention-grabbing elements on the site to turn traffic into conversions.

I also want to

result

Search traffic

Dynamics of traffic from search engines

The growth of traffic from the search for target search phrases.
The first visible results appeared in the 4th month of SEO promotion, followed by a surge in position visibility and, consequently, traffic growth

Website Conversions

Applications

The growth of targeted requests is more than 3 times. The site attracts new customers, despite its narrow niche and low demand.

Site positions

Increased the share of requests in the TOP 3

Requests in the TOP 20 have grown to the TOP 3. The list of requests has been expanded several times to cover the maximum demand of a narrow niche

Our work
How did you achieve the project result?

The key to successful promotion is a well-written and timely implemented work plan. Our works included:

Niche and keyword analysis
On-Page optimization of all pages
Correction of all technical errors
Layout of new blocks and pages
Working with the mobile version of the website
Improved download performance and speed
Work on linking
Working on relevance
Collecting the semantic core, special attention was paid to low-frequency queries
Preparation of a new structure and optimization
of the Expansion menu
Dealing with commercial factors and their implementation

OUR Cases

Promotion in the niche of cargo transportation from China

Cosmetology clinic in Moscow

Repair of special equipment in Moscow

and we will bring new customers to you.

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