Krasnodar
9 Stroiteley St., Office 12
Simferopol
3 Rostovskaya St.
- Client: An online store of plumbing and equipment for bathrooms, kitchens (retail + wholesale).
- Geotargeting: Moscow and the regions of Russia.
- Features: High competition, work with B2B and B2C audiences, focus on product availability and fast delivery.
- Geotargeting: Moscow and the regions of Russia.
- Features: High competition, work with B2B and B2C audiences, focus on product availability and fast delivery.
Region: all of Russia.
online plumbing and sanitary equipment store
Description:
8
conversion rate growth
113%
months
Promotion period
600
Monthly visitors
1000+
Monthly visitors
67% traffic growth
The SEO Promotion case
Initial data:
- Low organic traffic: ~600 sessions/month (Yandex.Metrica).
- Weak positions on commercial queries ("buy a mixer", "plumbing wholesale").
- Poor indexing of product cards due to duplicates and non-unique content.
- High failure rate (over 65%).
- Low organic traffic: ~600 sessions/month (Yandex.Metrica).
- Weak positions on commercial queries ("buy a mixer", "plumbing wholesale").
- Poor indexing of product cards due to duplicates and non-unique content.
- High failure rate (over 65%).
The work carried out
Optimization of product cards
We have completely redesigned the descriptions, added unique texts with keywords, and improved the structure of the characteristics.
Catalog restructuring
We have created a logical categorization, optimized URLs and breadcrumbs for better indexing.
Technical optimization
We have accelerated page loading, fixed duplicates, and adjusted the correct display on mobile devices.
Working with filters and CNC
We have set up human-readable URLs for filters so that they do not create duplicate pages.
Adding structured data
We have implemented micro markup for products, reviews, and ratings, improving the display in search results.
Image Optimization
We compressed and renamed the files, and added alt tags with keywords.
Internal linking
We have set up cross-references between products and categories to evenly distribute the weight.
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result
Search traffic
Website Conversions
Our work
What worked:
- Optimization of product cards has led to a sharp increase in visibility for low-frequency queries.
- Filters, eliminated duplicates and increased indexing.
- Markup has increased the CTR in search results.
What to improve:
- Add video reviews of products to reduce bounces.
- Launch local SEO.
What worked:
- Optimization of product cards has led to a sharp increase in visibility for low-frequency queries.
- Filters, eliminated duplicates and increased indexing.
- Markup has increased the CTR in search results.
What to improve:
- Add video reviews of products to reduce bounces.
- Launch local SEO.
OUR Cases
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