Krasnodar
9 Stroiteley St., Office 12
Simferopol
3 Rostovskaya St.
The website of the online store of northern delicacies: seafood, caviar, fish, game and natural sweets. Beautiful and convenient layout, a lot of effort and resources have been invested.
The problem of the project: There is little traffic from the search, so there are few orders. All existing traffic leads to several products with a small margin, but there is no traffic to priority categories and profitable areas.
The goal: to identify weaknesses and problems of the site; eliminate problems, bring them to the TOP in priority areas.
The problem of the project: There is little traffic from the search, so there are few orders. All existing traffic leads to several products with a small margin, but there is no traffic to priority categories and profitable areas.
The goal: to identify weaknesses and problems of the site; eliminate problems, bring them to the TOP in priority areas.
Region: Moscow and the region.
The promotion period is 4 months.
The promotion period is 4 months.
89
Online Delicatessen store
Description:
Requests
in the TOP 10
in the TOP 10
856
Requests
in the TOP 10
in the TOP 10
1120
Monthly visitors
31000
Monthly visitors
X26 traffic growth
x30 conversion growth
x30 conversion growth
The SEO Promotion case
What was the strategy
It is strategic planning that helps to get results at a distance.
Analysis
Yes, an analysis of the situation again. Firstly, to understand the current position of the site, we are in a moment of growth or stagnation. Secondly, to find weaknesses and build a strategy.
Technical edits
SEO specialists often have a completely different view of the technical condition of the site. We know which errors really affect the perception of a web resource by search engines. Therefore, we eliminate them gradually, from the most critical to the least important.
Growth zones, competition analysis
Next, we build a strategy with an emphasis on the study of external factors. We are determining in which areas we will be able to achieve results relatively quickly, and which ones we will work with in the long term.
Indexation
We solve problems with the detection, scanning and indexing of website pages. We analyze the excluded pages, determine the reasons, and eliminate these reasons. As a result, all the important pages of the site should be in the search engine index.
Working with relevance and content
We are adding content that our target audience lacks. We create new pages, analyze competitors, and work on an intelligence map.
Link strategy
We are starting a link promotion to improve our position in Google. We are pushing away from competitors, catching up and surpassing
Commercial factors and usability
We analyze all forms of interaction: most often they need improvements. We are implementing user-friendly feedback forms and attention-grabbing elements on the site to turn traffic into conversions.
We work with the catalog structure and navigation
We bring the structure to a logical model for users. We are implementing navigation elements: it should be easy to get from any page of the site to any other in 1-2 clicks.
result
Search traffic
Website Conversions
Site positions
Our work
How did you achieve the project result?
The key to successful promotion is a well-written and timely implemented work plan. Our works included:
How did you achieve the project result?
The key to successful promotion is a well-written and timely implemented work plan. Our works included:
- Niche and keyword analysis
- On-Page optimization of all pages
- Correction of all technical errors
- Meta tags were analyzed for the presence of keys, toponyms, and commercial additives.
- Working with the mobile version of the website
- Session Replay analysis, bounce analysis, and layout error checking were performed.
- The relevance analysis of priority categories, text optimization is carried out.
- Analysis of the elements closed in noindex - TK for the opening to indexing of some of them
- Collecting the semantic core(s), arranging queries by structure
- Working with navigation - menus, bread crumbs
- Website usability analysis and implementation of recommendations
- Dealing with commercial factors and their implementation
- Working with website indexing
- Search and analysis of trust sites for the purchase of links.
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