Krasnodar
9 Stroiteley St., Office 12
Simferopol
3 Rostovskaya St.
An online school project for children from kindergarten to 11th grade. Working with the project - from August 2022 to the present.
The problem of the project: poorly rendered design; not formed USP; confusing and illogical structure of the course catalog; most of the pages are not in the index and much more. All the small traffic is from vital queries and from social networks.
The goal: to put the site in order, rebuild the structure, and think through the entire strategy and sales funnel for the project. Making the website competitive (is important!) in the online education niche.
The problem of the project: poorly rendered design; not formed USP; confusing and illogical structure of the course catalog; most of the pages are not in the index and much more. All the small traffic is from vital queries and from social networks.
The goal: to put the site in order, rebuild the structure, and think through the entire strategy and sales funnel for the project. Making the website competitive (is important!) in the online education niche.
Region: the whole of the Russian Federation. The promotion period is 20 months.
10
online school for children
Description:
Requests in the TOP 10
252
Requests in the TOP 10
250
Monthly visitors
5568
Monthly visitors
X21 traffic growth
x10 conversion rate growth
x10 conversion rate growth
SEO Promotion Case Study
What was the strategy
It is strategic planning that helps to get results at a distance.
Analysis
Analysis of the current situation. We find out the main problems, immediately plan what and in what time frame we will eliminate, build a hierarchy of criticality.
Technical specification
A lot of technical specifications were compiled: on design, on structure, on catalog synchronization, on technical issues, on commercial factors and usability
Website Health Optimization
We are putting the website in good technical condition, improving the download speed, and working with the functionality
Indexation
While the TK is being implemented, we are solving problems with the detection, scanning and indexing of site pages.
Working with relevance and content
We are adding content that our target audience lacks. We create new pages, analyze competitors, and work on an intelligence map.
Link strategy
We are starting a link promotion to improve our positions in Google
Commercial factors and usability
We are implementing user-friendly feedback forms and attention-grabbing elements on the site to turn traffic into conversions.
We work with the structure of the catalog and the website as a whole
We bring the structure to a logical model for users. We are faced with the limitations imposed by synchronization with 1C, and we are developing and implementing an alternative plan.
result
Search traffic
Website Conversions
Site positions
Our work
How did you achieve the project result?
The key to successful promotion is a well-written and timely implemented work plan. Our works included:
How did you achieve the project result?
The key to successful promotion is a well-written and timely implemented work plan. Our works included:
- Niche and keyword analysis
- On-Page optimization of all pages
- Correction of all technical errors
- Meta tags were analyzed for the presence of keys, toponyms, and commercial additives.
- Working with the mobile version of the website
- Improved download performance and speed
- Work on linking
- Design changes and layout improvements
- Help with the formation of specific benefits and USPS
- Working on relevance
- Collecting the semantic core(s), arranging queries by structure
- Preparing a new structure and optimizing the menu
- Website usability analysis and implementation of recommendations
- Dealing with commercial factors and their implementation
- Creating many new landing
- pages Working with website indexing
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