Krasnodar
9 Stroiteley St., Office 12
Simferopol
3 Rostovskaya St.
The goal of the project is to optimize a young website, to achieve increased visibility and traffic in the PS.
The problem: the site brings traffic and conversions only for branded queries. There is no visibility in Google.
We need to promote in a highly competitive niche.
The problem: the site brings traffic and conversions only for branded queries. There is no visibility in Google.
We need to promote in a highly competitive niche.
Region: Moscow. The promotion period is 4 months.
65
Cosmetology Clinic
Description:
Request to the TOP 10
459
Request to the TOP 10
1025
Monthly visitors
3240
Monthly visitors
X2.5 traffic growth
x3 conversion growth
x3 conversion growth
SEO Promotion Case Study
more than 250 applications per month
What was the strategy
A successful case in a short time is always a targeted set of measures that give quick results.
Analysis
A quick analysis to identify site problems. Finding out the reasons for the deplorable situation
Technical specification
We collect technical specifications for the programmer and content manager to resolve the identified problems.
Optimizing your health
We are putting the website in good technical condition, improving the download speed, and working with the functionality
Indexation
We solve problems with the detection, scanning and indexing of resource pages.
Working with relevance and content
We are adding content that our target audience lacks. Creating new pages
Link strategy
We are starting a link promotion to improve our positions in Google
Commercial factors and usability
We are implementing user-friendly feedback forms and attention-grabbing elements to turn traffic into conversions.
result
Search traffic
Website Conversions
Site positions
Our work
How did you achieve the project result?
The key to successful promotion is a well-written and timely implemented work plan. Our works included:
How did you achieve the project result?
The key to successful promotion is a well-written and timely implemented work plan. Our works included:
- Niche and keyword analysis
- On-Page optimization of all pages
- Correction of all technical errors
- The analysis of titles for the presence of keys, toponyms, and commercial additives was carried out.
- Working with the mobile version
- Improved download performance and speed
- Work on linking
- Working on relevance
- Collecting the semantic core(s), arranging queries by structure
- Preparing a new structure and optimizing the menu
- Website usability analysis and implementation of recommendations
- Dealing with commercial factors and their implementation
What's the point
The SEO promotion case of a cosmetology clinic in Moscow has demonstrated significant success thanks to an integrated approach based on analytics and solving priority tasks. The main goal was to increase the flow of patients and create a permanent channel for attracting leads in addition to social media. The first stage was the evaluation of competitors and the analysis of user requests, which allowed us to identify areas where it was worth moving forward and better understand the needs of the audience in the field of cosmetology and medicine.
We decided to start by optimizing the current content and writing new texts, including useful materials on the topic of treatment and cosmetic procedures. It was important to create texts with a high degree of informativeness that show the expertise of the doctors and the center as a whole. Professional answers to popular questions from patients, examples of procedures, and comments from doctors were added to each text to make the information interesting and useful to readers. It also helped to increase the time spent by users on the site. Special attention was paid to the factors E-At, as with any site associated with the medicine is extremely important to promote in Google, and in 2024 - even in Yandex.
As a result of the analysis, we developed a plan to attract traffic through search, which allowed us to increase engagement rates and the overall lead flow. To reduce the cost of attraction, special attention was paid to optimizing the budget, thinking over the most effective channels and reducing the cost of advertising platforms, mainly due to the high CPC. During the first weeks after the launch of new campaigns, there was less traffic on contextual advertising on the network, but there were more patients, the conversion rate increased significantly, and the clinic received appointments for consultations in many areas.
By the final stage, we had secured a steady flow of clients for the clinic and an increase in online records. Our experience in SEO promotion in this area has shown how a well-designed strategy can reduce the cost of attracting customers and make the clinic's services more accessible and understandable to the audience.
We decided to start by optimizing the current content and writing new texts, including useful materials on the topic of treatment and cosmetic procedures. It was important to create texts with a high degree of informativeness that show the expertise of the doctors and the center as a whole. Professional answers to popular questions from patients, examples of procedures, and comments from doctors were added to each text to make the information interesting and useful to readers. It also helped to increase the time spent by users on the site. Special attention was paid to the factors E-At, as with any site associated with the medicine is extremely important to promote in Google, and in 2024 - even in Yandex.
As a result of the analysis, we developed a plan to attract traffic through search, which allowed us to increase engagement rates and the overall lead flow. To reduce the cost of attraction, special attention was paid to optimizing the budget, thinking over the most effective channels and reducing the cost of advertising platforms, mainly due to the high CPC. During the first weeks after the launch of new campaigns, there was less traffic on contextual advertising on the network, but there were more patients, the conversion rate increased significantly, and the clinic received appointments for consultations in many areas.
By the final stage, we had secured a steady flow of clients for the clinic and an increase in online records. Our experience in SEO promotion in this area has shown how a well-designed strategy can reduce the cost of attracting customers and make the clinic's services more accessible and understandable to the audience.
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