Krasnodar
9 Stroiteley St., Office 12
Simferopol
3 Rostovskaya St.
- Client: Travel store in Simferopol and Crimea
- Geotargeting: Crimea and the southern regions of Russia
- Features: Sale of tourist equipment with a focus on local tourists
- Geotargeting: Crimea and the southern regions of Russia
- Features: Sale of tourist equipment with a focus on local tourists
Region: Simferopol and Crimea.
online store of tourist equipment
Description:
9
conversion rate growth
13%
months
Promotion period
400
Monthly visitors
700
Monthly visitors
+75% traffic growth
The SEO Promotion case
Initial data:
- Low organic traffic: ~400 visits/month
- Problems with indexing: Duplicate pages, errors in filters
- Unoptimized product cards: Boilerplate descriptions, missing keywords
- Low organic traffic: ~400 visits/month
- Problems with indexing: Duplicate pages, errors in filters
- Unoptimized product cards: Boilerplate descriptions, missing keywords
The work carried out
Complete recycling of product cards
- We have written unique seo descriptions with key queries
- Added advanced features and parameters
- Optimized the H1-H3 headers
Technical optimization of the website
- Accelerated page loading (compressed images, enabled caching)
- We have configured the correct operation of filters and CNC
- Fixed indexing errors
Improving the directory structure
- Optimized categories and subcategories
- We've set up linking between products
- Added bread crumbs
Dealing with behavioral factors
- Improved UX/UI design
- We added the "Buy with this product" module
- Optimized the shopping cart and the checkout process
Adding marketing elements
- We have implemented blocks with reviews and ratings
- Added counters for remaining items
- We have set up the display of related products
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result
Search traffic
Website Conversions
Our work
Key successes:
- Optimization of cards has led to a sharp increase in commercial queries
- Marketing elements have increased conversions
Further steps:
- Add video reviews of products
- Implement a loyalty program
- Expand the semantic core for neighboring regions
Key successes:
- Optimization of cards has led to a sharp increase in commercial queries
- Marketing elements have increased conversions
Further steps:
- Add video reviews of products
- Implement a loyalty program
- Expand the semantic core for neighboring regions
OUR Cases
and we will bring new customers to you.
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