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Telegram Ads
The content of the article:
Advertising that brings customers, not a headache
Are you tired of draining your budget on social media, where prices are rising and returns are falling? Telegram Ads — It's a breath of fresh air for advertisers. This messenger offers unique opportunities for promotion: there are no frenzied auctions for clicks, and moderation is much faster. And most importantly, you get direct access to a live, engaged audience that is really ready to buy.
At the same time, you can start with a minimum budget — the system allows you to launch campaigns even with a small amount. No complicated settings, lengthy approvals, or hidden fees. Telegram Ads is a new generation advertising tool where you pay only for real views and clicks, not for "branded" impressions.
At the same time, you can start with a minimum budget — the system allows you to launch campaigns even with a small amount. No complicated settings, lengthy approvals, or hidden fees. Telegram Ads is a new generation advertising tool where you pay only for real views and clicks, not for "branded" impressions.
How does advertising work in Telegram?
Telegram Ads – this is the official solution for messenger promotion, where you can place ads in channels and bots. You pay for impressions or clicks, and the smart system shows your content to the target audience.
Key advantages:
- Accurate targeting by channel topics, geography, and languages
- The ability to exclude competitors from the impressions
- Organic placement that doesn't annoy subscribers
For example, if you promote educational courses, your message will appear in profile chats, but will not flash in entertainment publications. At the same time, you can set up a campaign to reach exactly those users who are in your region or speak the desired language.
Key advantages:
- Accurate targeting by channel topics, geography, and languages
- The ability to exclude competitors from the impressions
- Organic placement that doesn't annoy subscribers
For example, if you promote educational courses, your message will appear in profile chats, but will not flash in entertainment publications. At the same time, you can set up a campaign to reach exactly those users who are in your region or speak the desired language.
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Why is it more profitable than other sites?
1. Save on every impression
Compared to other platforms, the cost of attracting attention is significantly lower here. It is especially advantageous for niches with low competition — in some cases, the price per thousand impressions becomes really attractive.
2. Fast startup and instant results
You don't have to wait a day for moderation or invest large amounts. You can create a campaign, top up your balance, and get your first clicks on launch day.
3. Less competition with more coverage
While most advertisers are focused on other platforms, Telegram remains a promising channel. It's easier to reach your audience without a huge budget.
4. Direct access to interested users
People subscribe to thematic channels themselves, which allows you to show your ads to those who are looking for your product or service.
5. Full transparency without hidden fees
You can see specific numbers: how many people have seen the ad, how many clicks have been made. No additional fees — only real impressions and clicks.
Compared to other platforms, the cost of attracting attention is significantly lower here. It is especially advantageous for niches with low competition — in some cases, the price per thousand impressions becomes really attractive.
2. Fast startup and instant results
You don't have to wait a day for moderation or invest large amounts. You can create a campaign, top up your balance, and get your first clicks on launch day.
3. Less competition with more coverage
While most advertisers are focused on other platforms, Telegram remains a promising channel. It's easier to reach your audience without a huge budget.
4. Direct access to interested users
People subscribe to thematic channels themselves, which allows you to show your ads to those who are looking for your product or service.
5. Full transparency without hidden fees
You can see specific numbers: how many people have seen the ad, how many clicks have been made. No additional fees — only real impressions and clicks.
Mistakes that kill efficiency (and how to avoid them)
1. Texts that are too general or "corrupt"
❌ Badly: "Buy our course! The best teachers! Discounts!"
✅ Better: "How to learn copywriting from scratch in 2 weeks? Free lesson →"
Why: Users are used to ignoring direct ads. Telegram is full of questions, useful tips, and specifics.
2. Creatives that are not adapted to mobile devices
❌ A picture with small details that cannot be disassembled on the phone screen.
✅ A vivid image with a minimum of text and a clear message.
Why: 90% of Telegram users log in from their phones. If the creative is unreadable, it will be scrolled through.
3. Targeting "everyone in a row"
❌ Show ads for financial services in entertainment publications.
✅ Choose channels with an audience that is already interested in the topic.
How to check: Before launching, study the channel — do they read your potential customers there?
4. Monotonous ads
❌ I've been playing with the same text and picture for a month.
✅ Test 3-5 options and leave only the working ones.
Tip: Change even small details — the color of the button, the wording of the CTA (Call to Action).
5. Ignoring analytics
❌ I started it and forgot.
✅ Watch every day:
CTR (if below 0.5%, change the creative);
Cost per click (if it is more expensive than 46 rubles, specify the targeting).
6. Violation of the platform rules
❌ Deceptive headlines ("YOU WON!") or prohibited topics (casino, pharma).
✅ Strictly follow the official requirements.
❌ Badly: "Buy our course! The best teachers! Discounts!"
✅ Better: "How to learn copywriting from scratch in 2 weeks? Free lesson →"
Why: Users are used to ignoring direct ads. Telegram is full of questions, useful tips, and specifics.
2. Creatives that are not adapted to mobile devices
❌ A picture with small details that cannot be disassembled on the phone screen.
✅ A vivid image with a minimum of text and a clear message.
Why: 90% of Telegram users log in from their phones. If the creative is unreadable, it will be scrolled through.
3. Targeting "everyone in a row"
❌ Show ads for financial services in entertainment publications.
✅ Choose channels with an audience that is already interested in the topic.
How to check: Before launching, study the channel — do they read your potential customers there?
4. Monotonous ads
❌ I've been playing with the same text and picture for a month.
✅ Test 3-5 options and leave only the working ones.
Tip: Change even small details — the color of the button, the wording of the CTA (Call to Action).
5. Ignoring analytics
❌ I started it and forgot.
✅ Watch every day:
CTR (if below 0.5%, change the creative);
Cost per click (if it is more expensive than 46 rubles, specify the targeting).
6. Violation of the platform rules
❌ Deceptive headlines ("YOU WON!") or prohibited topics (casino, pharma).
✅ Strictly follow the official requirements.
Is it worth trying?
Telegram Ads is a powerful tool for those who want to receive customers without overpaying. The system is easy to manage: even a beginner can create the first campaign in a few minutes.
The main advantage is that you only pay for the real result.Unlike other sites, there is no "dead" traffic here.
Start with a small budget, test different approaches, and in a short time you will see how effective promotion in this messenger can be.
Try Telegram Ads right now — open your advertising account and take the first step towards new customers!
The main advantage is that you only pay for the real result.Unlike other sites, there is no "dead" traffic here.
Start with a small budget, test different approaches, and in a short time you will see how effective promotion in this messenger can be.
Try Telegram Ads right now — open your advertising account and take the first step towards new customers!
FAQ Questions about Telegram Ads
There's a pleasant surprise here - you can literally start with a cup of coffee! The system allows you to launch test campaigns for an amount that you would not normally notice in your budget. The main advantage is that you only pay for real impressions, not for the "air". Start small, analyze the statistics, and only then scale up.
Telegram trusts advertisers and is not overloaded with thousands of requests like Facebook. Your ad can be checked in 15 minutes, and sometimes instantly. But do not abuse it - if you violate the rules, your account may be blocked without warning.
The secret is in three steps:
- Study the channel statistics (real views, not subscribers)
- Analyze the comments - how active is the audience
- Check if the interests of subscribers coincide with your offer.
Don't chase after millions of publications - sometimes a small but themed channel will give you more customers.
- Study the channel statistics (real views, not subscribers)
- Analyze the comments - how active is the audience
- Check if the interests of subscribers coincide with your offer.
Don't chase after millions of publications - sometimes a small but themed channel will give you more customers.
Because there is no "banner blindness" here. Users perceive the advertisement as a recommendation, not as annoying spam. Especially if your content:
- Solves a specific problem
- Written in human language
- Corresponds to the subject of the channel
- Solves a specific problem
- Written in human language
- Corresponds to the subject of the channel
On the first day - every few hours. Then 1-2 times a day. Pay attention not only to clicks, but also to:
- Viewing time (when the audience is most active)
- The geography of the transitions
- Users' devices
This data will help you optimize your campaign precisely.
- Viewing time (when the audience is most active)
- The geography of the transitions
- Users' devices
This data will help you optimize your campaign precisely.
Don't panic! Try:
- Rewrite the text (to make it more specific)
- Change the image (bright, but not flashy)
- Refine targeting (perhaps the coverage is too wide)
- Test a different start time
Often, a small adjustment turns a failed campaign into a successful one.
- Rewrite the text (to make it more specific)
- Change the image (bright, but not flashy)
- Refine targeting (perhaps the coverage is too wide)
- Test a different start time
Often, a small adjustment turns a failed campaign into a successful one.
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